THE FIRST PATTY
Ella started making patties at Eldstæðið in April. Melabúðin, Kjötbúðin and Hagkaup were the first to stock them. Before Christmas, Kjötbúðin asked for a Mushroom Wellington, and product number two was born.
Icelandic plant-based food
PLANT-BASED FOOD THAT'S WAY TOO GOOD
Chick'n bites, mince, burgers, nuggets and hot dogs made from plants. Easy to cook, seriously tasty and something the whole family loves to eat.
Coconut milk chocolate by Ella Stína
Stuffed peppers with Mince
Schnitzel with lemon and coleslaw
Dino nuggets with ketchup
Pullur hot dogs with everything
Stuffed pita bread
Seitan curry with pita bread
Organic tofu with coleslaw
100%PLANT-
BASED
BASED
OUR PRODUCTS
Plant protein for all the family favourites: burgers, pitas, wraps, tacos and lasagna.
Most popularMince
For bolognese, lasagna, tacos and chili.
200 g380 gMore →
Chick'n Bites
For wraps, salads, bowls and pasta.
140 gMore →
Chick'n Burger
Soft inside with a mild chick'n flavour. Straight into the bun.
2 × 80 gMore →
Pita Bread
Soft pita breads that puff up in the toaster.
4 × 80 gMore →
Dino Nuggets
Crispy dinosaur-shaped nuggets that kids love.
140 gMore →
Börger
A juicy burger with a hearty flavour.
2 × 113 gMore →
Breaded Fillet
Crispy crumb outside, tender inside.
2 × 70 gMore →
Mushroom & Black Bean Patties
Deep mushroom flavour and black beans.
2 × 80 gMore →
Chickpea Patties
Chickpea Patties are tasty patties made from chickpeas, vegetables and good spices, 100% plant-based.…
2 × 80 gMore →
Chick'n Kebab
Ella Stína's Chick'n Kebab is a tasty, 100% plant-based kebab with a great texture…
140 gMore →
Pullur Hot Dogs
Ella Stína's Pullur are tasty, 100% plant-based hot dogs with a great texture and…
200 gMore →
Organic Seitan in Tamari Sauce
Organic seitan in a flavourful tamari sauce. Ready to use in stir-fries, wraps, salads…
200 gMore →
Schnitzel
Ella Stína's Schnitzel is a crispy plant-based schnitzel in a golden crumb, tender inside.…
2 × 70 gMore →
Organic Tofu
Organic tofu for stir-fries, curries, salads and the grill. Soaks up spices and marinades…
500 gMore →
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Date Cake with Caramel Sauce
Ella Stína's Date Cake with Caramel Sauce is a soft, delicious cake with a…
550 gMore →
Vegetable Roast
Ella Stína's Vegetable Roast is a hearty, flavourful roast made from vegetables, herbs and…
500 gMore →
Carrot Cake
Ella Stína's Carrot Cake is a soft, delicious cake with a mild spice, a…
550 gMore →
Festive Mushroom Wellington
Festive Mushroom Wellington from Ella Stína is a festive, full-flavoured dish with a rich…
795 gMore →
Ella Stína's Caramel Sauce
Ella Stína's Caramel Sauce is a silky, delicious sauce with a rich caramel flavour.…
250 mlMore →
Cheesecake
Ella Stína's Cheesecake is a delicious plant-based cheesecake with a silky filling, a lovely…
750 gMore →
Mushroom Wellington
Ella Stína's Mushroom Wellington is a festive, flavourful dish with a delicious mushroom filling…
795 gMore →
Wild Mushroom Sauce
Ella Stína's Wild Mushroom Sauce is a rich, creamy sauce with a deep mushroom…
500 mlMore →
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Thick-Cut Filet
The first marbled plant-based steak. Tender, juicy and ready in minutes.
2 × 113 gMore →
Whole-Cut Loin
The largest plant-based cut on the market, 756 g that feeds the whole family.
756 gMore →
Baby Ribs
Juicy plant-based ribs that fall right off the bone. And yes, you can eat…
350 gMore →
Meaty Meat Lamb
Plant-based protein with a lamb-ish flavour, juicy and ready in about 7 minutes.
180 gMore →
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Dark Mint Chocolate
Dark Mint Chocolate is a delicious plant-based chocolate with a deep chocolate flavour and…
60 gMore →
Strawberry Chocolate
Strawberry Chocolate is a delicious plant-based chocolate with a sweet, fresh strawberry flavour. Silky…
60 gMore →
Coconut Milk Chocolate
Coconut Milk Chocolate is a delicious plant-based chocolate with a soft, mild and creamy…
60 gMore →
Chocolate with Roasted Almonds & Mulberries
Chocolate with Roasted Almonds & Mulberries is a delicious plant-based chocolate with a lovely…
60 gMore →
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Burger Sauce
Ella Stína's Burger Sauce is a tasty, creamy sauce with a mild, classic burger…
300 mlMore →
Cocktail Sauce
Ella Stína's Cocktail Sauce is a tasty, creamy sauce with a classic, mild cocktail…
300 mlMore →
Pita Sauce
Ella Stína's Pita Sauce is a tasty, fresh sauce that goes perfectly with pitas,…
300 mlMore →
Remoulade
Ella Stína's Remoulade is a tasty, creamy sauce with a mild spice and a…
300 mlMore →
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Lazy Vegan - Korean Noodles
Lazy Vegan Korean Noodles is a tasty, 100% plant-based noodle dish with Korean inspiration,…
450 gMore →
Lazy Vegan - Tikka Masala
Lazy Vegan Tikka Masala is a tasty, 100% plant-based dish with mild Indian spices…
450 gMore →
No Bloat – Mushroom & Edamame Ramen
A ready-made plant-based meal from No Bloat: ramen with mushrooms and edamame beans. Pour…
50 gMore →
No Bloat – Pasta, Lentil & Vegetable Bolognese
A ready-made plant-based meal from No Bloat: pasta with a lentil and vegetable bolognese.…
55 gMore →
No Bloat – Quinoa, Lentil & Vegetable Chilli
A ready-made plant-based meal from No Bloat: quinoa, lentils and vegetables in a flavourful…
50 gMore →
No Bloat – Tofu Katsu Curry & Rice
A ready-made plant-based meal from No Bloat: tofu in a mild katsu curry sauce…
53 gMore →
Wauw! Falafel Original
Wauw! Falafel Original are tasty, crispy falafel made from chickpeas, herbs and good spices.…
300 gMore →
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KULT Water Kefir Ginger & Lemon BIO
KULT Water Kefir Ginger & Lemon BIO is a refreshing organic drink with a…
330 mlMore →
KULT Water Kefir Passion & Hops BIO
KULT Water Kefir Passion & Hops BIO is a refreshing organic drink with tropical…
330 mlMore →
KULT Water Kefir Yuzu & Mandarin BIO
KULT Water Kefir Yuzu & Mandarin BIO is a refreshing organic drink with light…
330 mlMore →
WAAY Protein Shake Chocolate Hazelnut
WAAY Protein Shake Chocolate Hazelnut is a creamy, 100% plant-based protein shake with a…
330 mlMore →
WAAY Protein Shake Pistachio Gelato
WAAY Protein Shake Pistachio Gelato is a creamy, 100% plant-based protein shake with a…
330 mlMore →
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100% plant-based
No animal products.
Icelandic brand
Developed by Ella Stína.
Easy to cook
Made for everyday meals.
For the whole family
Kids love the dino nuggets.
RECIPES
Ideas for simple dishes made with our products, from weeknight pasta and Friday pitas to dessert.
35 minStökkt tófú með hrásalati og hnetusósu
Organic Tofu
See recipe →
25 minShawarma-píta með Kjúllabitum
Chick'n BitesPita BreadPita Sauce
See recipe →
20 minPulluveisla
Pullur Hot DogsBurger Sauce
See recipe →
20 minKóreskur kjúllaborgari
Chick'n BurgerBurger Sauce
See recipe →
25 minSnitsel með sætri chilisósu og stökku hrásalati
Schnitzel
See recipe →
35 minFlak í raspi með stökkum kartöflum og tartarsósu
Breaded FilletRemoulade
See recipe →
20 minPita night for the whole family
Pita BreadPita SauceChick'n Bites+1
See recipe →
30 minGrill party: patty burgers with red cabbage slaw
Chickpea PattiesMushroom & Black Bean PattiesBurger Sauce
See recipe →
60 minMushroom Wellington for a dinner party
Mushroom WellingtonWild Mushroom SauceDate Cake with Caramel Sauce
See recipe →
45 minStuffed peppers with Hakk
Mince
See recipe →
15 minPullur hot dogs with everything on the grill
Pullur Hot DogsRemoulade
See recipe →
10 minChocolate board with berries
Coconut Milk ChocolateDark Mint ChocolateStrawberry Chocolate+1
See recipe →MORE FROM ELLA STÍNA
FESTIVE FOOD & CAKES
Mushroom Wellington, vegetable roast and wild mushroom sauce. Date cake, carrot cake and cheesecake for dessert.
CHOCOLATE
Coconut milk, dark mint, white strawberry with quinoa, and almond & mulberry.
READY MEALS
No Bloat meals and Wauw! falafel, plus organic tofu and seitan. Quick when time is short.
DRINKS
KULT water kefir, organic and naturally fermented, and WAAY protein shakes with 20 g of protein.
FOUNDER
Our story
HI! I'M ELLA STÍNA
It all started with one patty. I felt the shops were missing good plant-based food, let alone Icelandic, so I decided to make it myself.
I have a degree in business administration and a master's in human resource management, and I started my career in finance. I have always had a passion for healthy food and everything to do with a healthy lifestyle.
Ella Stína grew out of that passion: good plant-based food that is easy to cook and that the whole family loves to eat.
FROM ONE PATTY TO A FULL SHELF
The biggest milestones since the very first patty.
-
2021
-
2022
THE FIRST CAKE
A product development grant from Hagar became the Mushroom & Black Bean Patty. Date cake and wild mushroom sauce joined the range, and in December Krónan started selling Ella Stína.
-
2023
THE FIRST TRADE SHOW
The vegetable roast and carrot cake hit the shelves. Ella went to her first food trade show in London and found her first international producers.
-
2024
A NEW LOOK
Mince, chick'n bites, dino nuggets and chick'n burgers arrived in stores, and Bónus joined the family. Pita bread and chocolate followed, and in the autumn Ella Stína got a bright new look.
-
2025
A BIGGER RANGE
The first imported brands joined, including Wauw! falafel and KULT kefir. The cakes got new packaging, and in December a sales and distribution partnership with ÓJ&K-ÍSAM began.
-
2026
HEATHER MILLS
Heather Mills brought No Bloat to Hagkaup and Bónus early in the year. Tofu, Seitan, Snitsel and WAAY protein arrived in stores. Nettó took on our best-selling products in the autumn.
WHERE TO BUY
In over 80 stores around Iceland, including:
KrónanBónusHagkaupNettóFjarðarkaupMelabúðin
Can't find a product in your store? Let us know and we'll pass it on.
Foodservice
FOR FOODSERVICE
Our most popular products also come in large packs for restaurants, canteens and schools. Distributed by ÓJ&K-ÍSAM.
In large packs
- Chick'n bites 3 kg
- Mince 3 kg
- Börger 3 kg
- Chick'n burger 3 kg
- Pullur hot dogs 3 kg
- Kebab 3 kg
- Nuggets 3 kg
- Schnitzel 3 kg
- Breaded fillet 3 kg
- Mushroom Wellington 10 × 800 g
- Vegetable roast 10 × 500 g
- Juicy Marbles steaks and ribs
STRAIGHT FROM INSTAGRAM
Our latest videos. Tap a video to turn on the sound. More on Instagram
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